Biggest Internet Mergers & Acquisitions « Tom O’Keefe (TOKiBiz)

Tom O'Keefe

Tom works with startups and established corporations to develop profitable and creative Web 2.0 applications.

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Tom O'Keefe is the president of TOKiBiz, Inc. and the founder of Bizak and infoMedMD.

O’Keefe is the former founder of WiredAlumni.com, Inc. (1999) and Research Connect, Inc. (2003), which he sold in 2007 to Technology Alliances, Inc.

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Based in Brookline Village, Boston TOKiBiz, Inc. works with entrepreneurs, startups & established corporations to develop profitable and creative Web 2.0 applications.

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Biggest Internet Mergers & Acquisitions

Posted on November 7, 2007 by Tom OKeefe

Originally Published April 2007

Internet Acquisitions Highlights

Before October 9, 2006 Google’s acquisitions were of relatively small technology firms but then came their purchase of YouTube for $1.65 Billion and now Google has acquired DoubleClick for $3.1 Billion. The new generation has purchased one of the original founders of internet advertising. Founded in 1996 Doubleclick was another high flying stock of the late 1990s who successfully managed to maneuver the bubble by mastering the business of display ads on websites. Google’s purchase of DoubleClick is a logical step for Google who has been trying to break into the display/banner ad space for some time now. DoubleClick gives Google a deep database of advertisers along with the assumption that they’ll be integrating DoubleClick’s display ads within Adsense - Google’s textual advertising service which allows websites to “syndicate” ads. Now with DoubleClick webmasters have another revenue stream within Adsense without having to use outside services such as Commission Junction.

In just 6 months Google has spent $4.96 Billion dollars on two leading internet players. These two acquisitions have been added to a very small list of internet M&As that have exceeded a billion dollars.

November 1998

AOL purchases Netscape

$4.21 Billion

News.com

January 1999

@Home buys Excite

$6.7 Billion

News.com

May 1999

Yahoo purchases Geocities

$3.6 Billion

News.com