Boston Startup – Compete
Next time you’re heading over to Alexa for some traffic statistics you should first check out Compete.com, which will give you a more accurate reading. Located in Boston’s Copley Square, Compete.com is the only site (according to them) that integrates site analytics with search analytics thus giving the user a greater perspective into online marketing. Having just celebrated its fifth straight year of record growth thanks in larger part to “an increase in spending on search marketing, web analytics and online marketing” Compete is well beyond the startup stage.
Compete’s search analytics give you detailed information on terms that are driving traffic to your site including the volume rank, keyword, site share (“percentage of all search referrals to a site from a keyword”) and keyword engagement (“average amount of time spent on a referral site after entering a search term”.)
A lot of Compete’s services are subscription based but one of the most useful tools (Site Analytics) can be used for free in limited form. Located at http://siteanalytics.compete.com/ the site analytics tool gives you a far better reading (and comparison) into a site’s people count/visitors.
Compete’s unique approach to web analytics comes with some sizable investors behind it including: Charles River Ventures, Commonwealth Capital Partners, Idealab, North Hill Ventures, Split Rock Partners and William Blair Capital Partners.
NIce Post Tom. NIce to see my logo up and about being posted. Compete.com is a great company. They’ve been around for some time now and are doing pretty damn good today with a nice direction and solid team.