Benchmarks
Benchmarks
Comparative Analysis & Industry Benchmarks
Bizak computes and aggregates the following benchmarks:
Visitors – The number of unique people who visited your website during a given period of time.
Revenues – The gross (total) income generated from internet operations. Revenues are before the subtraction of costs and expenses.
RPV – Revenues per Visitor (RPV) = revenues divided by visitors. RPV is the gross income earned for each visitor.
Costs – The total costs & expenses associated with internet operations. Costs include marketing, advertising, SEO, hosting, domains, PPC, etc.
CPV – Costs per Visitor = total costs divided by visitors. CPV is the dollar amount spent for each visitor.
Earnings – The profit or loss (net income) generated from internet operations. Earnings are after the subtraction of costs from revenues.
EPV – Earnings per Visitor (EPV) = earnings divided by visitors. EPV is the profit (or loss) earned for each visitor.
Bizak Estimate – The approximate valuation of your internet company based on revenues, traffic and earnings per visitor (EPV).
