• Tom O'Keefe

    Tom works with startups and established corporations to develop profitable and creative Web 2.0 applications.

    For corporations Tom O'Keefe offers straight up advice and training on how to efficiently and effectively utilize internet marketing during a bad economy.

    617-947-8071

    Tom O'Keefe is the president of TOKiBiz, Inc. and the founder of Bizak and infoMedMD.

    O’Keefe is the former founder of WiredAlumni.com, Inc. (1999) and Research Connect, Inc. (2003), which he sold in 2007 to Technology Alliances, Inc.

  • TOKiBiz, Inc.

    Based in Brookline Village, Boston TOKiBiz, Inc. works with entrepreneurs, startups & established corporations to develop profitable and creative Web 2.0 applications.

    Internet Business Ideas
    TOKiBiz helps create ideas into successful internet models. Tom & TOKiBiz work with startups through all phases of creative development, business models, revenue streams, database development, graphic design, marketing, business development and management.

    Corporations
    If you're a corporation in need of an outside, creative perspective to your development then contact Tom via the information below.

    Startups
    If you have an idea (or an already established business) that you want to build into a successful internet business then please contact Tom at:

    617-947-8071
    Email Tom

  • Bizak

    Bizak is a business network which computes the profitability of internet startups and connects entrepreneurs with investors.

    Bizak was founded by Tom O'Keefe and launched on May 1, 2008.

  • infoMedMD

    InfoMedMD is an intelligent healthcare application which through a series of questions (infoMeds) provides you with personalized health care information specific to you and your medical symptoms.

    InfomedMD is founded by Dr. Joseph Bentivegna and Tom O'Keefe and launched in July 2008.

Data & Quality Control - QCing Bizak

Determining the validity of the Bizak data is essential for the accuracy of our benchmarks. I personally QC every estimate that comes into our database. When I find data that is questionable I’ll exclude it from our calculations. When I do so the startup automatically receives an email alerting them to the exclusion and prompting [...]

StumbleUpon = Worthless Traffic

Every few weeks or so one of my sites gets an onslaught of traffic from StumbleUpon. Though it’s always fun to see a huge surge in traffic the truth is the traffic from StumbleUpon is worthless.  In general web visitors are quick to click but when those visitors originate from StumbleUpon they’re supercharged!  
As proof, [...]

YouNoodle

I recently spent some time on YouNoodle to test their Startup Predictor.   YouNoodle’s Startup Predictor estimates what your startup will be worth in 3 years - Bizak estimates (based on revenues) what your startup is worth right now.  From the YouNoodle questions it appears that they calculate your startup’s valuation based on the probability [...]

Visual Thesaurus

I’ve recently become quite frustrated with my limited vocabulary and out of nowhere I just discovered Visual Thesaurus from Thinkmap.  Based in New York City, Thinkmap “provides dynamic, data-driven, visualization technology” and Visual Thesaurus is their 3D word reference tool.  VT is an amazing application that makes expanding your vocabulary a lot of fun - [...]

Questions?

Lately I’ve been answering a lot of questions about the internet, Bizak, infoMedMD, startups, entrepreneurs and my thoughts on numerous internet companies. With all of these questions I’ve come to the realization that answering questions is a lot easier than producing new and creative blog posts.
So with that I would like to answer any internet [...]

Financial Analysis - Bizak’s Root

Bizak’s idea is rooted in the financial analysis and EPS of public companies. What I’m trying to do is create an average performance metric for startups according to their industry, business type (wiki, blog, etc.) and revenue source (Adsense, consulting, etc.) and any and all combination of the three. Bizak computes (and creates benchmarks) for visitors, [...]

Google’s Keyword Tool vs. Wordtracker

I was finally able to spend some time on Google’s new keyword tool and all I can say is, “it’s about time”!   Before the new tool I’ve always used Wordtracker for my keyword research and something tells me I’ll be letting my subscription expire.  My biggest question has always been about the accuracy of [...]

NrMe - A Location Based (Twitter Like) iPhone App

Last week the location based, Twitter like service called NrMe went live on the iPhone Application store.  NrMe is a terrific service that allows you to notify anyone within 9 blocks of what’s happening right now.  For example, you can use NrMe to notify your entire neighborhood that there is an hour wait at the [...]

XML Data Feed - Benchmarks, Startup Profiles, Web Analytics & Financials

Bizak announced last week that it will be launching its investor side (phase 3 of 3) during the first week of September 2008.  This will allow investors to view startups seeking funding, compare their performance to competitors, and analyze the Bizak benchmarks.  
In addition to the online access we’re also offering investors the ability to [...]

Before & After - Web Design for infoMedMD

I was just going over some of the before and after development for infoMedMD, my medical symptoms checker, and the improvement was more dramatic then I remember.  The website’s transformation was just as dramatic, but unfortunately I didn’t grab a screenshot of it - will do for future projects.   
The Original Lasik infoMed 
 
The Current Lasik [...]

July 2008 Search Engine Market Share

comScore released its July 2008 search engine market share numbers and once again Google has gained ground - up 0.4% from June to 61.9%.  This share increase was taken directly from Yahoo, likely due to the Microsoft fiasco, who lost 0.4% to 20.5%.
MSN Live search is still in a distant third place with 8.9% market [...]

Getting An Idea Off the Ground

I had two meetings yesterday both with two very interesting, intelligent and entrepreneurial guys.  The first meeting was with an individual who runs a search fund and is pursuing a leveraged buyout of an “offline” company with approximately $5 million in revenues.  Additionally he helps “brick and mortar” companies get off the ground.  Other than [...]

IC Sciences Health 2.0 Luncheon

Many thanks to Steve Wardell and IC Sciences Alliance for hosting a terrific luncheon on health and technology in Boston.  The luncheon featured Daniel Hoch of e-Patients and the fascinating John Lester of Linden Lab - creator of Second Life.  Second Life is “an online, 3D virtual world imagined and created by its Residents.” John’s focus [...]

SummerMash Boston

Mashable made a visit to Boston last night with their SummerMash event at the Roxy. Last time I was at the Roxy Windows ‘95 was still in development so it was fun to see all the changes (both with computers & Roxy) that have occurred since.  
Some of those firms who made an appearance at SummerMash [...]

Exit Strategy

One of the most important (but likely most overlooked) decisions when starting a startup is your exit strategy. Like it or not you’re going to get tired of working 8 days a week and there will come a day (especially if you’re a one man operation) when you’ll want to walk away.  After years of [...]