Getting An Idea Off the Ground

I had two meetings yesterday both with two very interesting, intelligent and entrepreneurial guys.  The first meeting was with an individual who runs a search fund and is pursuing a leveraged buyout of an “offline” company with approximately $5 million in revenues.  Additionally he helps “brick and mortar” companies get off the ground.  Other than he works offline and I online we have very similar job functions in that we both nurture early stage startups.

The second meeting was with an individual who is a fountain of ideas for improving our web experiences as they relate to online content.  Even though both meetings were separate they actually could have fit together very nicely.  In the first meeting we discussed the need for a firm like TOKiBiz who can do a lot of the grunt work for venture capital and investment firms – that is weed through a lot of great local talent and ideas.  

To explain further, I meet with a steady flow of entrepreneurs who have energetic and creative ideas for making the web a better (and more profitable) place.  My role with these entrepreneurs is to help them get their idea off the ground and onto the web. Most of the work I do is before the seed financing stage of a business – that is we craft the business for them to present to investors.  

In some cases the amount of financing needed to launch an application is very low so we’re easily able to finance, develop and launch a successful application on our own. With others this is definitely not the case and sizable funding is needed to execute the idea – sizable for us.  This is unfortunate since many of these ideas are brilliant.  All of them are from individuals with considerable work experience but this is their first venture into entrepreneurship – which often means they lack the financial connections an established entrepreneur has.    

In the case of the second meeting yesterday the amount of funding needed is more than any of us can gather on our own.  This is unfortunate because his idea is exceptional and could change the way we monetize content, but there is a synapse between the idea and those who can finance that idea.  The gap occurs in not knowing which investor or corporation would jump on this idea once they discover its existence.  It’s this divide that TOKiBiz is looking to bridge by connecting the best ideas with the best resource to fund the application.  This pre-development stage is normally to early for VCs, angels don’t have the resources (time) to weed through the ideas, attend the meetings, develop the business model and brainstorm the possibilities, and corporations never thought to look at the problem from this perspective.  We do! 

What I do with TOKiBiz is meet with as many entrepreneurs as possible and help guide their idea into a business.  We have the technical and business contacts (and experience) to assist on this front but we desire the investment and/or corporate contact(s) for whom we can present the best of the best to.  For example, we have a retail application that most retailers would drool over if they only knew it existed.  With TOKiBiz they have the opportunity to get in at a fraction of the cost that they would incur if built on their own.   

Like a VC firm I weed through a lot of ideas and proposals that come to me – many don’t get past the email stage.  If the idea intrigues me enough then I’ll schedule a face to face meeting to learn more.  Generally these first meetings are meant to get a better understanding of what the entrepreneur is trying to create – most of it entails listening and asking questions.  From here I usually take the time to let the idea soak in to see if it sticks.  If yes then we generally meet again to brainstorm and start thinking about execution.  It is the process up to this stage where we at TOKiBiz can provide the most benefit to VCs, angels and corporations looking to capture the next great thinker, idea and application.  The beauty of this stage is the capital needed is less for a larger percentage of ownership.  In most cases we can build the application much more efficiently than a corporation would do if built internally.  Own a fraction of more for a fraction of the cost. 

I use to think that at some point ideas would eventually run dry.  Now I know this is definitely not the case for there are millions of ways to make our lives better.  Ways that we never thought of before and ways that couldn’t exist without the idea launched previous to ours.  For ideas keep building on the ideas of those who came before us.

2 Responses to this post.

  1. Posted by DJ Burdick on August 16, 2008 at 4:37 pm

    Tom. Thanks for the post. It’s a very important step, especially for a new entrepreneur, to take their initial idea and get the ball rolling to make it a reality.

    Execution is so important. You can see my thoughts here:
    http://techburner.com/2008/08/16/ideas-are-cheap/

    Reply

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