Today Google & YouTube announced the launch of YouTube Sponsored Videos. Sponsored videos work almost exactly like Adwords (except its videos instead of text ads) and they’re along the right hand column of YouTube instead of at Google.com. This is definitely welcome news for non-viral video makers (aka Me!) who could use some additional exposure. The costs are on a CPC basis and like Adwords you can set a maximum daily budget.
While I think it’s good for video makers it might not be as popular with viewers who are use to a relatively ad free YouTube. Also sex videos are already clogging up the advertising space. Perform a search for a popular keyword and you’ll see sponsored results for sex and porn videos. This was bound to happen since they are video ads and not text ads, however YouTube definitely needs to monitor this before a backlash ensues.
All in all it’s a good start for YouTube and I would imagine it’s an idea that Google has been contemplating releasing for many months. Why? Because it’s not a new idea and the economy probably forced Google to release sponsored videos sooner than later to make up for a likely decline in online advertising spending.
One additional feature that I would like to see with the YouTube sponsored videos is the ability to also display my video along the Google Adwords column. I think it’s time for Adwords to start integrating videos within their text ads. Text ads were a huge revolution from the ghastly banner ads of the 1990s but now everything is about video and I think it’s time for Adwords to adapt.
I think it’s time for Adwords to start integrating videos within their text ads.
>> This is already the case but I assume the price to pay (from hiring a designer to make it funny and cute + Google bid) makes it not affordable to all advertisers.
If you select text & images to be displayed in your Adsense ads you can sometimes get a video ad. Not really sure but I suppose it depends on your traffic.
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